Better Together
How two women-owned businesses in Beacon joined forces to create magic.
Beacon-based businesses Peaceful Provisions + Miss Tea collaborate on the Cinnamon Rose doughnut.
One of HVUFE’s core values is Collaboration. I’m a big believer in the power of partnership and the creativity that can flow out of the right mix. New eyes bring different perspectives and mission-aligned brands mutually benefit from electric synergy. When we work together, we expand the horizon of what is possible.
I get giddy when I stumble across Hudson Valley businesses doing cool things together, so when this Pumpkin Chai doughnut popped up on my feed, I just knew I had to highlight the ongoing partnership between Beacon-based makers Peaceful Provisions and Miss Tea.
Passion Meets Integrity
Peaceful Provisions is a family, minority, and women-owned artisan shop and marketplace specializing in small-batch, scratch-made vegan doughnuts. Twin sisters Brittany and Justine Soto are at the helm of this three-person crew and they take pride in the detailed love and care they put into every bite.
Every single step of their doughnut-making process is done by hand using only the best ingredients. They emphasize quality over quantity at every level of production and strive to offer mindfully and compassionately crafted products for their family, friends and patrons.
Miss Tea is owned and run by lifelong besties, Mor and Revital. They have traveled the world, exploring exotic places and going on adventures you can only do with a friend you trust.
Throughout their journeys, even in the most desolate of places, they always found their way back home with a cup of tea. That’s the soul of their brand.
These women are committed to honoring the power of natural healing through herbs and sharing with their community this simple ceremony that always seems to bring a quiet moment and peace of mind.
Chance Encounters
In April 2022, while waiting in line at Big Mouth Coffee (yet another co-conspirator in yum), Brittany noticed a flyer for a healing event at Miss Tea and felt compelled to check it out.
After the event ended and she got a chance to chat with Mor, she was certain she wanted to build some kind of connection between their businesses. The tea purveyors were equally enthused and, shortly after, their first creation was born: the Cinnamon Rose doughnut (pictured).
The sisters’ passion is what made working together so appealing to Mor. “I love Peaceful Provisions’ creations. I respect the way they treat their brand and product. They don't compromise on the quality of their doughnuts the same way we don't compromise on the quality of our teas. Their specialty is beyond baking and the integrity towards their brand and customers is intact.”
Make Room for Magic
When I asked Peaceful Provisions what advice they have for new makers looking to team up with other businesses, Brittany said, “Try to have a childlike sense of wonder where anything is possible and don’t be afraid to put yourself out there! You learn a significant amount when you do. Along the way, you realize you’re building a tribe of people and businesses that you can count on and you open the door to so much possibility.”
Mor assured, “You are in the right place at the right time. Enjoy the experience itself and the people you collaborate with.”
Follow these rockstar businesses on Instagram to stay posted on new, upcoming creations and pop in to say hi next time you’re in the area!
@peacefulprovisions | 383 main st. | beacon
@mymisstea | 520-a main st. | beacon